Trade Show Display Ideas For The Handcrafting Jeweler

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Showing your handcrafted jewelry at a trade show is always an exciting experience. In order to complete a lot of sales, you must have many jewelry selections and sizes for potential customers to choose from. You don’t need to have all of these different selections and sizes on display, but you do need to have access to them at the trade show. Here are a few things to consider in order to keep all of your inventory organized and ready to sell.…

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Marketing for Generation X with Whiteboard Animation Videos

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Whiteboard animation is often very impressive to audiences viewing its moving images. Bringing things to life on a virtual drawing board absolutely grabs people’s attention better than flat, stoic images. When released to a popular video-sharing site, innovative animation may attract an incredible number of views. Whiteboard-animation videos, however, must compete with millions of other videos published online. Hence, a successful video requires a special hook. When targeting an older Generation X audience, taking popular images from their youth and connecting these visuals with the promoted product or service could yield a hit ad campaign.…

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One Little Map, So Many Questions

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If you’re designing your golf club’s new scorecard, you’re going to have to decide whether to add a map of the course to the scorecard or leave it off entirely. Part of the decision will be driven by cost as adding the map will increase design and printing costs. But if you do decide to have the map added, there are even more questions that you now have to address.…

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