Marketing for Generation X with Whiteboard Animation Videos

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Whiteboard animation is often very impressive to audiences viewing its moving images. Bringing things to life on a virtual drawing board absolutely grabs people’s attention better than flat, stoic images. When released to a popular video-sharing site, innovative animation may attract an incredible number of views. Whiteboard-animation videos, however, must compete with millions of other videos published online. Hence, a successful video requires a special hook. When targeting an older Generation X audience, taking popular images from their youth and connecting these visuals with the promoted product or service could yield a hit ad campaign.…

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One Little Map, So Many Questions

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If you’re designing your golf club’s new scorecard, you’re going to have to decide whether to add a map of the course to the scorecard or leave it off entirely. Part of the decision will be driven by cost as adding the map will increase design and printing costs. But if you do decide to have the map added, there are even more questions that you now have to address.…

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The 411 on the 401: Why You Should Have a 401(k) for Retirement

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Planning for retirement can be stressful when there are so many options. You hear terms all the time like 401(k) and IRA, but many people have no idea what those things are and whether using them is even a good idea. If you’re trying to decide if paying into a 401(k) retirement account is a good idea, you should know these reasons why it’s one of the best ways to go.…

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